Evans Insurance Services Inc. Blog
What's in a name? You are done working on your business concept. You have prepared a full plan, turning your concept into full operation. You are ready to present your work. One of the first questions will be, what is it called? It is your business' first impression. A name can be many things, but they should at least do the following:
Some companies specialize in creating a name for your business. However, you may want to start by trying it yourself. Here are some ideas where you can create a business name.
START WITH YOUR NAME
As the founder and creator of your business, you may want to name it after yourself. Any part of your name can be used, your given name, surname, or even nickname. Many companies today are named after its founder, and they have become household names.
If you do not want to use your whole name, maybe you can use your initials. Or, you can use the first letter of each word in any name, word, or phrase. You can use anything that is related to your business, and shorten it by using an acronym for it. You can create a whole new term using this technique.
If your theme has a very location-centric vibe to it, maybe you can base your name on that location. Or, if there is a trait that the location is known for that you want to emulate, you can use that too.
You may want to adopt the foreign translation of a term or word you want to use. It is especially applicable if the concept has deep roots in that foreign land. It also adds a layer of mystery or intrigue brought about by something foreign to your audience.
CHANGE THE WORD
You can alter a word, either by purposely misspelling it, changing a few letters, or even adding or removing letters. Create a unique look, feel, and pronunciation. All of these can create unique branding for your business.
Whatever you call your business, it will take a lot of hard work and determination. Ensure your work is well protected by investing in the right insurance policy. Your coverage matters. At Evans Insurance Services Inc., we aim to make our client's life easier with policies that are tailored to their needs. You can get more information about our products and services by calling our agency at (610) 889-9300. Get your free quote today by Clicking Here.